Yesterday, Google annouced that video ads would be available to AdWords advertisers, which will not start playing until the viewer actually clicks on the ad. The big pull, on Google’s part, is that it “makes video ads much more accessible to all advertisers.“  (Their example was of an owner of a “bed & breakfast in Lake Tahoe can put a video tour of his beautiful chalet right next to an article that talks about skiing the epic slopes of Squaw Valley” Yesterday, I found it interesting - if possibly a pain in the neck for smaller advertisers to pull a video together. (After all, there is a difference between throwing up a video of  your pets running around on YouTube and putting together a  tour video that makes people want to come visit your B&B.)
This afternoon, I find that others have much more negative opinions. TechCrunch has a discussion that includes six reasons why it might not work all that well. While blog Virtual Economics notes that while Google might be calling the service “Pay per Click” - its not. Since video is such an interesting field to watch, this will be an interesting service to see pan out (or not).