http://www.newmediasense.net/blogging/hypochondria-on-viral-marketing/ New Media Strategies’ blog focuses on social marketing news, Web 2.0 developments, and original research on online consumer trends from the industry pioneer of word-of-mouth marketing and online business intelligence. Thu, 4 Dec 2008 22:28:35 +0000 http://wordpress.org/?v=2.0.1 http://www.newmediasense.net/blogging/hypochondria-on-viral-marketing/#comment-2952 Tue, 24 Jul 2007 17:34:46 +0000 http://www.newmediasense.net/blogging/hypochondria-on-viral-marketing/#comment-2952 so... if Viral and WOM is so effective at driving sales, why does a brand/product with strong positive buzz, um....lets say Apple iPhone, need to spend tens of millions on broadcast advertising to market their new product? so… if Viral and WOM is so effective at driving sales, why does a brand/product with strong positive buzz, um….lets say Apple iPhone, need to spend tens of millions on broadcast advertising to market their new product?

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