Today, a quick look at the MIT Advertising Lab blog informed me of this great whitepaper from IBM on the future of television. Among thier predictions is that in the next 5-7 years, we will see “one consumer segment remains passive in the living room, the other will force radical change in business models in a search for anytime, anywhere content through multiple channels.“  Most interesting are the executive recommendations at the end.

The European Commision proposes a law that will regulate new media like old broadcasting (EEEEK!) (Slashdot)

Online spending is up in the first quarter (AdJab)

Bridal magazines unite to create “powerhouse” wedding site with the intention to attract both advertisers and readers.  An industry expanding move, seeing as The Knot has been the “go to” site online  for brides to be until now, with a few smaller sites like Indie Bride bringing up the rear. Surprising that someone is taking on The Knot now vs. a few years ago.

Is eBay a tool for measuring Ad ROI? (Fast Company)

Web 2.0 Reviews/Cateorization…by hand! (Web 2.0 Awards via Digg)

Want the most popular podcasts? Sort by Popularity. (Micro Persuasion)

Google: Music Store or Not? (CNET)

According to arecnt article in AdAdge, the best-performing marketing firms put less weight on the MBA and more resources into “attendance at industry conferences and seminars, involvement in industry associations and peer-share groups, internal training groups, formal mentoring programs and graduate-level seminars.”

Newspaper to Test Electronic Paper (kind of) (Make)

In-Game Ads may cost more than a 30 second spot (AdJab)

And…Happy Birthday, Legend of Zelda! (Relive all the games I never was able to beat at 1Up.com)

It’s like they read our minds - MySpace appoints Safety Czar (Slashdot)

Guinness Starts a Blog - just in time for Friday!(Guinness Blog via Micropersuasion)

Does Web 2.0 exist? (Wired)

Finally, have a great three day weekend!