ARGN reports that another member of the ABC family - ABC Family (Channel) is launching an Alternate Reality Game on July 23rd for its new show, Fallen. This comes on the heels of another ABC show with an ARG - The Lost Experience - which we here at New Media Sense have been following on and off. It’s nice to see more ARGs occuring within the TV world, as television as an episodic medium really lends itself nicely to the use of ARGs.

Are MMO’s hurting game sales? (Slashdot)

More on Google’s Pay Per Action test (AdJab)

And finally, a bit of Friday fun from the “Dead TV shows coming back to life” category - Futuram heads to Comedy Central starting in 2008    (TV Squad)

MySpace Seeks Search Partner (Business Week)

iTunes Movie Store: $9.99 per film? (MacRumors)

Neilsen Restyles TV Ratings (MarketingBlurb)

eBay unviels more Skpye stuff (Reuters)

Clear Channel Talking One Second (yep…one second) spots (Marketing Blurb)

IGNtv takes ING TV content one small step further (Marketing Vox)

Friday Fun: Apple to buy Nintendo? (Slashdot)

Yahoo! Answers on a tear (Micro Persuasion)

Want to know about online tv? Here are the sites you should know about. (6initiative)

Feedburner and TypePad hook up (Digg)

The features of IPTV: Wishes vs. Reality (CNET)

Technorati: Myspace massive source of incoming traffic (Niall Kennedy via Micro Persuasion)

Google Photos on the way? (Micro Persuasion)

Gas Station TV: More fun than playing the game where you try to hit an EXACT dollar amount (Marketing Blurb)

YouPrez seeks to make video the next “big” election find (YouPrez via AdRants)

Jaffe Juice has a great post today highlighting yesterdays Adage Article about P&G slashing their TV upfronts by 10%. Noting that that “marketers have no choice but to look elsewhere for new ideas, solutions, alternatives and approaches,” is encouraging food for thought as we look for ways to motivate consumers on (and off) the web.