Check out Adjab for a very insightful look at in-game advertising. Totally agree with Chris that the medium is still in its infancy - despite seeing some great promotions during the past few years (typically content ties in in MMOs such as the ever-innovative Second Life) - there’s a lot more that can be done, and can only grow as other types of products and companies take a leap into the video game advertising world.

With E3 occuring just mere hours away, there’s been a slew of gaming articles and discussion about what will steal the show at E3.  Since we here at New Media Sense have gaming on the brain, I thought I’d do a quick round up of E3 related news (ok, the first one isn’t E3 related, but it is worth taking a look at):

•  Joystiq has an excellent post about how in-game ads can enhance gaming (with thanks to AdJab for pointing out the article) - with some very articulate and optimistic points.
• Extreme Tech outlines Five Predictions for E3, including the prediction that Wii (the newly renamed Nintendo console) will outshine the PS3
• More speculation that Nintendo will steal the show
• And if you want to check out the press conferences for yourself (or just take a look at the pretty,  pretty videos) you can go over to Gamespot’s E3 Live Roundup

Microsoft buys Massive to pursue in game advertisements (CNET)

Playstion E3 Roundup - what’s out and what’s still secret (Gamers Daily)

What’s it like to be a secret blogger? (Wired)

Its April Fools early at Think Geek! (Digg)

CNET looks at Youtube & Hollywood (CNET)

Teens go to the library! (To play video games) (MSNBC)

Its just like your mom said: Lower the volume! (CNET)

Its official (we think): Playstation 3 delayed (1Up via Digg)

Ok, basketball nuts: March Madness now on iTunes (even more CNET)