CNN reports that ComScore’s recently released July information indicates that YouTube is only the 3rd most popular video site, behind Yahoo Video and MySpace Video - conflicting with recent reports that YouTube’s share of global internet traffic recently surpassed MySpace. So who’s right? Well, both. In a sense. The ComScore report only looks at the US traffic, while the Alexa data used to support the Gaurdian article from a few weeks ago uses global data. In either position, Youtube has grown massively over the last few months - and the wealth of traffic to the leading video sites shows that online video is penetrating further and further into the mainstream.

Blogger kicks off new beta…finally. (Wired)

Business Week takes a look at YouTube & competitors (BW)

Aiming to get a foothold in the ever expanding online video and gaming arena, MTV (Viacom) is set to acquire Atom Entertainment.

The acquisition will include popular sites like AtomFilms, Addicting Clips, Addicting Games and Shockwave.com. Prior to sites like YouTube that host user generated content, AtomFilms was one of the preeminent distributors of online videos and films. (via MarketingVox)

If you haven’t read Publishing 2.0’s recent post about monetizing (or not) the user generated video space, run, don’t walk to read it. Scott Karp walks through the four most common forms of monetization found in the online user generated video space to date. Some great observations and insight to be found.

It had to happen at some point: YouTube overtakes MySpace (Guardian UK)

In Japan, the DS Lite sells more than all other consoles combined. (Digital Battle)

Take Pew’s online version of the “Bloggers” survey (Pew Internet)

10 Reasons why YouTube imitiators will fail (JaffeJuice)

Is Apple going to annouce iTunes movie rentals? (Slashdot)

Teens think email is passe (Micro Persuasion)

Mercury News has a great article today about the different possibilities YouTube could use for making money, along with some current strategies, some possibilities and the ever popular debate as to whether or not the traffic will keep on coming - ads or no.