We have just released our Super Bowl buzz report, and we saw some interesting things that a lot of coverage missed – one of the most popular spots, after analyzing 12,000 discussions on millions of sites, was the CBS house spot featuring Dave Letterman and Oprah. It came in second to the Budweiser “Rock, Paper, Scissors” spot in volume and both spots generated an amazing 91% favorability rating. The most discussed spot, not surprisingly was the Snickers “Brokeback Mechanics” effort, which proved that not all buzz is positive. Lastly, the loser of the evening was Salesgenie.com, which hardly produced any positive feedback that we could detect. Our CEO Pete Snyder appeared on Fox News with Bill Hemmer to discuss our findings- check out the clip below: