More Mag to Web Convergence
I wrote about magazine-to-internet convergence before, regarding Make Magazine, but the latest article in Business Week shows that more mainstream magazines are jumping on the convergence bandwagon. Conde-Nast will be creating a site for teen girls and the content will be coming primarily from the users themselves. I’m unsure at how much of this might then be translated into some of their magazine titles, like Teen Vogue, but it does present an interesting opportunity for a magazine to utilize user generated content.
