Survey Says: Yay for Disclosure
A survey passed my desk this morning by BoldMouth, a fellow Word of Mouth marketing company, called “Perceptions, Practices and Ethics in Word-of-Mouth Marketing.” This extensive survey touches on many aspects of the WOM universe, including importance and planned use of WOM, evaluating WOM and an issue near and dear to me, Ethics and WOM. The study underscores how important disclosure is to all WoM practitioners. Disclosure practices are not only good form, but also allow for much more effective results (such as the Dr. Walter Carl /Northeastern University study). Huge props to Todd and his team at BoldMouth for this incredibly valuable study!
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Chris Abraham said,
May 28, 2006 @ 3:44 pm
I got to meet Todd last week. Very brilliant guy and surely a guy who truly “gets it.”
Todd Tweedy said,
May 31, 2006 @ 1:52 pm
Corrie,
Thanks for your kind note!! Much appreciated…
Todd Tweedy
P.S. If I knew had 1/2 of what Chris Abraham’s knows in the “get’s it” arena I’d be dangerous!! ; )
Chris Abraham said,
June 8, 2006 @ 7:21 pm
Oh, shucks. You know that that’s not true. But very generous, none the less. And I only know 1/2 of what Corrie knows, the writer of New Media Sense. She taught me everything I know, but she didn’t teach me everything she knows.