Comments on: The Reward and Risk of “Passionistas” http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/ New Media Strategies’ blog focuses on social marketing news, Web 2.0 developments, and original research on online consumer trends from the industry pioneer of word-of-mouth marketing and online business intelligence. Thu, 4 Dec 2008 21:57:10 +0000 http://wordpress.org/?v=2.0.1 by: Victor Smith http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-15594 Wed, 26 Nov 2008 07:05:09 +0000 http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-15594 This is very nice article. I pretty much like it. The above survey report is very interesting. Thanks for the post. ============================== Victor Smith <a href="http://www.widecircles.com" rel="nofollow">Social Bookmarking</a> This is very nice article. I pretty much like it. The above survey report is very interesting. Thanks for the post.
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Victor Smith
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]]> by: get free publicity http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-15024 Sun, 19 Oct 2008 23:17:19 +0000 http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-15024 <strong>get free publicity...</strong> Even before television, journalism played a key role in enabling wars, promoting prejudice, protecting privilege, and instigating panics. Obviously, it has also had good effects at times, though the warm and fuzzy version of the institution is largely ... get free publicity…

Even before television, journalism played a key role in enabling wars, promoting prejudice, protecting privilege, and instigating panics. Obviously, it has also had good effects at times, though the warm and fuzzy version of the institution is largely …

]]> by: The Fresh Marketer http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-3158 Tue, 02 Oct 2007 16:12:35 +0000 http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-3158 <strong>Buyer Motivation...</strong> Apple used to be good at this, but somewhere along the way, they lost the connection that they had with their customers in exchange for increased profits. Sam over at New Media Strategies' blog talks about "Passionistas" -- essentially evangelists f... Buyer Motivation…

Apple used to be good at this, but somewhere along the way, they lost the connection that they had with their customers in exchange for increased profits. Sam over at New Media Strategies’ blog talks about “Passionistas” — essentially evangelists f…

]]> by: Dan Schreibstein http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-3157 Tue, 02 Oct 2007 11:59:41 +0000 http://www.newmediasense.net/media/the-reward-and-risk-of-passionistas/#comment-3157 "Brick-gate" has caused Apple's standing to seriously dip in their customers' eyes. A company's relationship with this group of customers (who can be so beneficial but also detrimental to the company) should be nurtured so they don't turn on the brand when these type of situations arise. If Steve Jobs brought a handful of influential bloggers into his office and explained the situation completely (AT&#38;T exclusivity, etc), Apple could've probably avoided a lot of the negative publicity their receiving now. At least their moves would've been better understood in the marketplace. “Brick-gate” has caused Apple’s standing to seriously dip in their customers’ eyes. A company’s relationship with this group of customers (who can be so beneficial but also detrimental to the company) should be nurtured so they don’t turn on the brand when these type of situations arise. If Steve Jobs brought a handful of influential bloggers into his office and explained the situation completely (AT&T exclusivity, etc), Apple could’ve probably avoided a lot of the negative publicity their receiving now. At least their moves would’ve been better understood in the marketplace.

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