Want to know where TV is going? Check out the new IBM whitepaper.

Today, a quick look at the MIT Advertising Lab blog informed me of this great whitepaper from IBM on the future of television. Among thier predictions is that in the next 5-7 years, we will see “one consumer segment remains passive in the living room, the other will force radical change in business models in a search for anytime, anywhere content through multiple channels.“  Most interesting are the executive recommendations at the end.

April 25, 2006 at 4:44 pm - - Filed under Mobile  New Media  Television

Leave a Comment