An article in WSJ came across the old inbox a few days ago, highlighting a new product from BigChampage, called BCDash which “will bring together data from partners including Time Warner Inc.’s AOL, Yahoo Inc.’s Yahoo Music, Apple Computer Inc.’s iTunes, as well as traditional retailers with online stores such as Wal-Mart Stores Inc. also incorporate estimates of illegal file sharing activity for specific titles. ”

In the age of file sharing and downloading, as well as the multitude of digital download options (of the legal variety) this sounds like an excellent idea. Have to wonder, though, how the estimates are estimated, as well as which illegal file swap services they’re referring to.