Podcasts – A Port In The Storm for Tower Records?
What’s a traditional record store to do in the age of digital music? Tower Records has wisely hitched its wagon to podcasts with the announcement of TowerPod.com. By allowing consumers to create personal podcasts using free music from a coalition of lesser known artists, Tower hopes to pump life back into its struggling brand. Tower will place ads on the most popular podcasts created and any revenue generated will be split between the podcaster, the featured artists and Tower Records. Providing a forum for podcast creation and promising consumers and artists a cut is certainly innovative, is Tower Records back on track?
(From Kaitlyn)
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SM said,
March 7, 2006 @ 10:43 am
Tower records is smart to jump on the Podcasting band wagon, but it needs to take a page out of Apple’s playbook and create serious hype around its service. Essentially, Tower’s new service will only be as strong as the artists and material it podcasts. But by advertising the service as the new innovation in the music world, Tower can bring attention to the service as the ultimate vehicle for free music. Tower may look at this as a means of generating revenue in other areas, but music enthusists may appriciate a company that stakes its claim on pushing new and unheard music in a new and cool way. To me, that sounds like something worth checking out.