…36 hours. In fact, due to a computer glitch yesterday in acessing the blog, this might actually no longer be news. According to the New York Times, the study, which was done by a physicist at the University of Notre Dame, the time frame was actually much longer than they initiatially thought (2-4 hours).  The study also provided an interesting looking into the readership habits of news - that users read in “bursts” vs. continually. I’d like to see a similiar study done again that also factors in:

- The use of RSS: Does it change readership? I know that at one point, individuals I’ve talked to (myself included) would continuously check their RSS feeds and then after a few weeks/months of use, they’d begin a process similiar to the ‘burst’ process.

-  Mobile technology & its effect on the news cycle. My geuss is that the more mobiel we get, the shorter lifespan a news story will have.