Demonstrating the growing power of social networking sites, Essembly was just created as a non-partisan politically focused networking site. The idea is an interesting one - especially wondering how they plan to keep it non-partisan, depending on who uses it more. Expect more of these “special interest” social networks to keep a-popping as companies realize that not everyone wants to join a one-stop shopping “general” social network, such as MySpace, Friendster and their ilk.