Comments on: “Tag- you’re it” - Social News Services http://www.newmediasense.net/trends/tag-youre-it-social-news-services/ New Media Strategies’ blog focuses on social marketing news, Web 2.0 developments, and original research on online consumer trends from the industry pioneer of word-of-mouth marketing and online business intelligence. Thu, 4 Dec 2008 21:45:01 +0000 http://wordpress.org/?v=2.0.1 by: Sms Customer Services http://www.newmediasense.net/trends/tag-youre-it-social-news-services/#comment-4320 Mon, 25 Feb 2008 06:54:17 +0000 http://www.newmediasense.net/trends/tag-youre-it-social-news-services/#comment-4320 <strong>NEW UNIQUE MOBILE PHONE TEXT (SMS) SERVICE...</strong> "PretendAFriend" is a brand new Text (SMS) service that allows you to get text messages sent to yourself, when you want them, from who you want and say what you want. Think excuses, alibis, pranks and popularity.... NEW UNIQUE MOBILE PHONE TEXT (SMS) SERVICE…

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]]> by: New Media Strategies’ blog focuses on social marketing news, Web 2.0 developments, and original research on online consumer trends from the industry pioneer of word-of-mouth marketing and online business intelligence. » Tag You’re it, Part 2 http://www.newmediasense.net/trends/tag-youre-it-social-news-services/#comment-2722 Wed, 27 Jun 2007 21:31:34 +0000 http://www.newmediasense.net/trends/tag-youre-it-social-news-services/#comment-2722 [...] Wired has a great article on how the open nature of Google Maps is changing how we interact with our surroundings. What really struck me as interesting is the potential of KML, which allows users to mash-up maps with any data they want and openly share it. Notably, Google is indexing all of the KML files they can find, whether or not it is specific to their own product. So what does this mean for marketers? Google Maps (and for that matter Live Local from Microsoft) will be integrated more and more into mobile, as evidenced by the iPhone&#8217;s deep integration of the service, and &#8220;third screen&#8221; marketing will become a much more effective and necessary part of the media arsenal. Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely. Would I plan a vacation itinerary around other user reviews that I find via an online map, versus brochures I pick up, or a paid travel site listing? Absolutely. The talk about online local advertising is mostly focused on the online extensions of local media, not the local extensions of global portals, but I think that this will shift in the near-to-mid term. And again, what will drive the expansion, plus make local search (and by proxy, mobile search) much more effective is user tagging. Instead of a product page, it&#8217;s a businesses sticky on a map, and letting your users know how you want to be described (not that they&#8217;ll always listen) is a large part of taking advantage of this new platform. Whether I&#8217;m a car dealership that is betting that my location and advertising will carry the day, a casual dining restaurant chain that wants a new, better way to connect with my customers, or even a global CPG that wants to communicate with a customer base that is on a cell versus a laptop, the geoweb is worth exploring. [...] […] Wired has a great article on how the open nature of Google Maps is changing how we interact with our surroundings. What really struck me as interesting is the potential of KML, which allows users to mash-up maps with any data they want and openly share it. Notably, Google is indexing all of the KML files they can find, whether or not it is specific to their own product. So what does this mean for marketers? Google Maps (and for that matter Live Local from Microsoft) will be integrated more and more into mobile, as evidenced by the iPhone’s deep integration of the service, and “third screen” marketing will become a much more effective and necessary part of the media arsenal. Will I drive an extra mile off the highway to go to a well reviewed local diner, versus a fast food chain at a rest stop? Definitely. Would I plan a vacation itinerary around other user reviews that I find via an online map, versus brochures I pick up, or a paid travel site listing? Absolutely. The talk about online local advertising is mostly focused on the online extensions of local media, not the local extensions of global portals, but I think that this will shift in the near-to-mid term. And again, what will drive the expansion, plus make local search (and by proxy, mobile search) much more effective is user tagging. Instead of a product page, it’s a businesses sticky on a map, and letting your users know how you want to be described (not that they’ll always listen) is a large part of taking advantage of this new platform. Whether I’m a car dealership that is betting that my location and advertising will carry the day, a casual dining restaurant chain that wants a new, better way to connect with my customers, or even a global CPG that wants to communicate with a customer base that is on a cell versus a laptop, the geoweb is worth exploring. […]

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