Thinking beyond CPC Advertising
Publishing 2.0 has a great post about a new study by Outsell regarding the decrease of CPC advertising due to click fraud. Interesting in itself, but his thinking beyond CPC is a great excersize in trying to figure out what will (or can) replace it - and I agree that merely swapping out CPC models for CPA won’t necessarily work. (It’s late in the day, so I’ll defer the big thinking about what could replace it for later).
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