Today, Jalopnik is reporting that BMW has launched video podcasts from show floor at the Detroit Auto Show. We saw similiar “on the floor” reporting on at CES - in both podcast and video blog form, and I expect that we’ll see it in the future at other trade shows (personally, I’m looking forward to what comes out of E3). However, I like that the car companies - a traditional consumer product - are doing something similiar. This is just the latest in a long line of impressive usage of online media coming from car companies - both U.S. and abroad. Volvo is sponsoring podcasts on Autoblog, as are other car companies elsewhere. This, in addition to the report from AdAge at the very end of the year that Automakers - lots of them - have bought up 80% of ad space on car websites, makes for what appears to be a very exciting 2006 for watching what comes from the automakers in terms of online media.