LeeAnn Prescott over at Hitwise takes an interesting look at stats that give a “reality check” to recent speculation that Digg’s traffic and new content areas could make it as big as the NYTimes. I like her approach, which doesn’t just look at traffic or pageviews, but also demographics (for instance, the fact that “6% of Digg’s users were in the 18-24 age bracket, while only 9.5% of NY Times users were in that age group“), and where their traffic comes from.

Don’t get me wrong, I love Digg and think they have a great thing going, but I do think we’re looking at two different sets of users, vs. news consumers (and trackers) as a whole.