Look no further for the elusive 25-35 male demographic. CBS Sportsline is launching a free, live webcast of the 2006 NCAA Men’s Basketball Tournament. CBS Sportsline is hoping up to 5 million online viewers log-on to watch games streamed live or replay them after they’ve aired – potentially matching March Madness’ expected television audience. Online viewers will have access to any game not aired by their local CBS affiliate, and those registered with the site before March 15 will have priority access if traffic becomes too heavy to support all viewers during game time. While sponsors like Dell and Courtyard by Marriot are cheering at the prospect of using technology to connect with a young male audience on their own turf, the men are no doubt cheering about the “Boss Button” which instantly closes a “working” employee’s game window and launches a faux spreadsheet. Happy March fellas.

(From Kaitlyn via Business Week)